Thread: [Press Release] Asus UX Series Zenbook

ASUS Unveils the ZENBOOK™

Chairman Jonney Shih introduces the latest in ultra-portable notebook technology and design with the ASUS ZENBOOK™ that features a perfect blend of elegance and power

Manhattan, New York (October 11, 2011) ― ASUS Chairman Jonney Shih unveiled the long-anticipated ZENBOOK™ that fuses masterpiece design and incredible performance at a global launch event in New York along with Intel Senior Vice President and General Manager of Sales and Marketing Group, Tom Kilroy. The “Ultra Era” event opened with a vivid, yet tranquil dance to Moon Water featuring a performance artist from the internationally renowned Cloud Gate Dance Theatre of Taiwan. The performance set the tone of the event, to display that the ASUS ZENBOOK™ is designed to be effortlessly enjoyable without compromising on performance. It exudes the perfect balance of elegance and power in an Ultrabook.




Mr. Shih then introduced four key incredible principles that guided ASUS’ development team during the ZENBOOK™ design phase.

Pure Design – Art melds seamlessly with technology upon viewing the ASUS ZENBOOK™. The silver exterior panel features a concentric circle design that refracts a halo of light that excites the senses. With a thickness of 0.11” at the front and 0.35” at the rear, the ZENBOOK™’s exterior lines are sleek, making it the thinnest Ultrabook on the market and perfect for users constantly on-the-go or in the classroom.

Please click Here for images, and here for the Official Press Release